Tuesday, 12 February 2008

Wheels & Heels

As part of London Fashion Week, East London’s Columbia Road will be transformed from Flower Market to High Fashion Catwalk on Thursday, 14 February, with wheels and heels predicted to be the new trend for the season.

The public event, the first of its kind by Hackney Council and Tower Hamlets Council, aims to achieve a greater uptake of cycling by women by demonstrating how cycling can influence a girl’s wardrobe. Models will glide down the catwalk on bicycles in a positively un-lycra but completely runway fashion.

Labour's Alan Laing, Cabinet Member for Neighbourhoods, said: “Hackney Council aims to attract and increase the number of female cyclists within London, but understands that a barrier to women taking up cycling is its image. Therefore, we are pleased to promote cycling through a different medium, fashion, and hope this innovative event will demonstrate it to be a fashionable and sustainable mode of transport that will attract women of all ages.”
The Wheels & Heels cycle fashion show will start at 6pm, after which, visitors will be able to sample the shops and venues in and around Columbia Road, Hoxton and Shoreditch.

For more information contact Louisa Clarke, Sustainable Transport Planner, Hackney Council, on 020 8356 8189 or louisa.clarke@hackney.gov.uk